Who are we?

A 24-year journey from an idea to a personal brand

Great business stories often begin with the tireless work and dedication of a single individual to their profession. Such is the journey of Ekaterine Saralidze — from working as a makeup artist to creating her own aesthetic center, “Eka Aesthetics,” along with a professional product line.

Ekaterine Saralidze began her career 24 years ago as a cosmetologist and makeup artist. Over the years, she gained significant recognition in the field of makeup artistry and built a wide circle of loyal clients. It was precisely this growing customer base and their trust that inspired her to transform her personal professional practice into her own aesthetic center — “Eka Aesthetics,” which today operates as a full-service beauty and aesthetics center.

Unlike many beauty salons on the market, “Eka Aesthetics” considers the creation of its own branded product — the “Eka Makeup” professional brush line — as a major step forward. The brushes are designed with a unique logo and custom design, made from high-quality materials, and tailored to the needs of professionals in terms of balance, shape, and durability.

The next step in the business is already planned — expanding the “Eka Makeup” brush line and adding accessories. This move will allow the center to gradually transition to a long-term product strategy, transforming the brand from a service provider into a comprehensive professional makeup platform.